Category: Friday with Friends

  • 297 | Making an Impact with Public Relations | with Kimberly Giannelli

    297 | Making an Impact with Public Relations | with Kimberly Giannelli

    Kimberly Giannelli is the PR genius that’s helping LYT™ Yoga go to the next level.

    Public relations is all about framing a company or individual and their message into a story that has legacy and meaning to it. This can take the form of a press release, social media, or any other outward communication.

    Through her background in yoga, she was able to identify what makes LYT™ Yoga unique, which is that it’s so anatomical and holistic and every movement that you do makes sense.


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  • 294 | Anyone Can be a Vegan | with Stewart Mitchell

    Stewart Mitchell, known as the Vigilante Vegan on Instagram, has such an incredible conviction and an amazing origin story. He’s like a modern day superhero!

    He shares how he came to be vegan, getting the conviction to make that decision, and the concerns of people who are thinking of making the transition. We also touch on the topic of privilege in the vegan community and why representation is so important to show that anyone can be vegan.


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  • 291 | Market With Meaning | with Brendan Kane

    Marketing genius Brendan Kane joins us today to help us get the message out into the world of how to move better in their bodies.

    Marketing is all a matter of sharing how your company, product, or service can help someone. If you can explain what makes you uniquely brilliant in your offering, you will see results from your marketing efforts and get your message out there to more people.

    For someone who’s practicing yoga and wants to get their message out there, here are three tips to enhance your marketing:

    • If you are local you are going to see much less competition, so take advantage of local advertising platforms such as local newspapers, Yelp, or Google search.
    • Understand the lifetime value of a typical customer and determine how much you are willing to spend to acquire that customer.
    • Be clear about how you differentiate yourself from other people competing in the same field.


    Essential in any of this is having a strong reason for why you do what you do, because it’s hard work growing a business. The people who have an underlying foundation for why they are doing what they are doing are going to have the resilience to push through and keep doing what they are doing.


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  • 288 | Friday with Friends…On the Fairway | with Roger Gunn

    288 | Friday with Friends…On the Fairway | with Roger Gunn

    Roger Gunn is a golf professional who played in college at UCLA and on the PGA Tour. He’s a two-time US Open participant and a Senior Open participant, and is in Golf Magazine’s Top 100 Alumni. Most importantly, he practices LYT™ Daily!

    As a professional golfer, you find yourself performing so many repetitive, taxing motions that you burn out your body (and your mind) in just a few weeks. Maintaining the spine is incredibly important.

    He shares some of the exercises and techniques that he’s learned to help with his flexibility and range of motion, and how that’s affected his golf game.


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  • 285 | A Physical Therapists’ Fireside Chat | with Dr. Jen Esquer and Dr. Domenic Fraboni

    285 | A Physical Therapists’ Fireside Chat | with Dr. Jen Esquer and Dr. Domenic Fraboni

    Today we have two fabulous physical therapists who happen to be engaged to each other, Dr. Jen Esquer and Dr. Domenic Fraboni.

    Known as @docjenfit on Instagram, Jen is the creator of The Mobility Method. Dom is the author of “The Kitchen Independence Cookbook.” And together, they host The Optimal Body Podcast.

    We have a casual chat about what it’s like being PTs in the world today, putting yourself out there online, what it’s like being in a relationship, pivoting their businesses during quarantine, and their three non-negotiables for feeling your best.


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  • 282 | The Egoscue Method & The Importance of Posture | with Greg Heinemann

    282 | The Egoscue Method & The Importance of Posture | with Greg Heinemann

    Greg Heinemann is an Egoscue trainer and clinic owner, and he’s like a brother from another mother to me.

    What is the Egoscue method? Named after its founder, Pete Egoscue, who set out on a journey to figure out how to correct his posture after dealing with some intensely painful recovery after being shot during the Vietnam war. Greg got interested in the field after his own struggles with recovery. He shares the process of becoming an Egoscue trainer, how the method works, the importance of posture awareness, and his own movement practice.


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  • 279 | The Ethics of Oneness | with Jeremy Engels

    279 | The Ethics of Oneness | with Jeremy Engels

    Jeremy Engels is a professor at Penn State and the co-owner of Yoga Lab in State College, Pennsylvania. The Yoga Lab is known as a “guru free zone” where experimentation is embraced and no one tries to hold power over anyone else.

    While there is certainly magic in practicing together in person, having to shift their practice online has come with some hidden benefits. Being in a college town, many of their students and teachers have moved away, but being able to operate remotely means having the opportunity to reconnect with prior teachers and students.

    We discuss some of the myths of yoga, such as the disconnect between physical movement and spirituality, respecting where yoga came from while continuing to adapt it, how yoga can become more inclusive, and the meaning of oneness.


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  • 276 | Balancing Your Health & Vitality with Herbal Remedies | with Dana Hutchinson

    276 | Balancing Your Health & Vitality with Herbal Remedies | with Dana Hutchinson

    Dana Hutchinson is a medical and Chinese herbalist and flower essence practitioner. When she was dealing with her own health issues, Western medicine didn’t help solve her problem, so she began searching for alternative medicine practices and came across a traditional Chinese medicine doctor. He looked not at her symptoms but at her whole body, and he was able to assess the root cause of her conditions and show her how to treat them—and she was hooked.

    After this experience, Dana did all she could to gather up skills as an herbalist. She believes that we are in the midst of an autoimmune epidemic and that our stress-evoking society is only going to make things worse. If we can’t clear the stress, how can we help our bodies to at least adapt better to it?

    For managing stress in your own life, even if you aren’t dealing with an autoimmune disease, you can always start with yoga and breathing. Before even reaching herbs as an option, look at your sleep, your diet, and how your stress presents itself in your life. And absolutely imperative is healing the gut because most people in this day and age have issues with their gut health. A few basic herbs you can start with at home are plantain/Plantago, calendula, Matricaria (chamomile), dandelion root, or Arctium. These are 101-level herbs that most people should have access to. For anything more, you should really see an herbalist to help guide the types of herbs as well as the quantity for safety and effectiveness.


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